Norse Projects website
18. October 2010
One of the main projects i worked on as Art Director at Norse Projects was to implement a new online strategy. Until now Norse Projects has been virtually invisible online. They relied on new media publicity and maintained a mysterious public profile. Lately, because of the enormously growing success, a need for a new media platform and brand store emerged. In cooperation with the Norse Projects designteam and swedish Young&Skilled new media agency we developed a innovative platform containing a combination of brand store and collection overview. The website is running on a total VMS solution covering front end sales, internal collection management, online retail log-in/showroom access and communication workflow. After launching the new website it generated 35% new daily visitors.
As a part of the strategy i also redefined the use of media streams such as Facebook pages, Twitter and Foursquare which resulted in a growth of followers above 500%.
Visit The Norse Projects website