What is design?

The subject of design has undergone an impressive evolution within the last 50 years. The speed of innovation has left design undefined. Our society, young designers and even the design education system are not aware of the possibilities of design. Design has misleadingly been positioned as commercial tool for individualization of products to power consumerism.

I believe design is the hub between culture, business, society and man. It is not a product itself, but the result of research and transdisciplinary collaborations. To engage the ever growing complex challenges of today the world needs design more than ever. I believe the sophisticated methodism of the design practice can be used to re-frame and re-think the current and future issues of our society. Enabling true innovation and communication to evolve.

Design, architecture, art, advertising, business, ethnography, sociology and strategic development should not be isolated fields since their real power only exist in perfect harmony.

Think, design.