During my time as Art Director for the danish fashion label Norse Projects i was in charge of enhancing the brand and storytelling behind one of the rising stars of Scandinavian street fashion.

Norse Projects has gone from printing tshirts to designing their own full collection in only a few years. One of the key factors behind this success is the persistent curiosity for cultural, sociological, design and architectural subjects which the creative team by excellence manages to incorporate in their business. In addition Norse Projects find most of their inspirational references in quality workwear and goods from the early Scandinavian functionalist era. In times dominated by mass production and global fashion superpowers – true passion and quality is still rewarded.

Special areas of responsibility

Design Management

Art Direction

Strategic and business development

Visual representation of the Norse Projects denim line

Corporate visual representation of Norse Projects

Online and new media strategy

Website design and planning

Storytelling